The internet has always been strange, but it is getting stranger. And if you're a blogger, marketer, or business owner, there are some important ways to take advantage of this trend.
First of all, what do we mean by "strange"? "Strange" is a vague term here refers to the relative darkness of content on the web; in other words, a piece of "strange" content is a piece of content that treats an unpopular or new topic or examines a topic in an inventive or strange way.
Over the years we have seen the rise of millions of blogs dedicated to highly unknown subjects, from ugly Renaissance babies to "real" anime food, and the most popular viral videos on the Internet have ranged from simple music videos to capture rare events or absurd advertising stunts.
So why is the Internet getting stranger and what can we learn about this trend to take advantage of it?
First of all, we have to take increasing pressure into account. Distinguish your blog and your content from everyone else. People on the Internet have been developing and sharing content for more than 20 years. Even if you think you have an original idea, it probably has. Simple instructions for things like "how to change a tire" or "how to clog a sink" have been written and rewritten millions of times, and the top how-to sites on the Internet have had to build and strengthen positions for decades. Accordingly, it is almost impossible for a novice to gain visibility for a well-known topic.
In order to be discovered, your content must be different in two ways. It has to be much better than what already exists, or it has to be different. Since it is difficult to directly list these Juggernauts with online content, most new content creators choose the latter. As niche topics are increasingly addressed, ambitious bloggers resort to opaque and more absurd topics to avoid the competition.
In combination with an effective marketing strategy, this can be extremely effective. For example, there are countless link building strategies that you can use to build and maintain more links to your work. These links in turn increase your search engine rankings. Once you've set an initial visibility threshold for your work, the rest will take care of themselves. Your niche audience will be much more likely to discover and share your content, resulting in an eternal snowball effect.
The Call of Clickbait
We also have to take into account that most of the online world is structured to generate clicks as the ultimate goal. Search engine algorithms, social media algorithms and even reputable news sites aim to get as many clicks from users as possible.
On the surface, there is nothing to complain about, but it does not require much introspection or analysis. Note that these algorithms are ultimately optimized for strong emotional responses. People on Facebook, Google, or any other platform are more likely to research an article that outrages, frightens, or surprises them.
Accordingly, content creators are encouraged to create content that surprises people. Writing about secular or predictable topics is correct, but it does not attract attention. in contrast, writing about something outrageous or farcical can attract attention.
What can we learn
So what can we learn from it?
If you are a marketer, blogger, journalist, or content creator hoping to get more attention for your work, here’s a simple principle: be crazy. "Strange" can mean any number of different qualities or approaches, e.g. B.:
- Novel topics. The most straightforward yet difficult to implement approach is to invent something genius. As millions of emerging inventors can attest, it is difficult to generate an idea that is really “new,” but if you can and if this idea resonates with people, it will be successful even if it violates content conventions.
- New perspectives. It is easier to look at an existing topic from a new perspective. For example, you might take a contrary stance on a popular but controversial topic, or examine a niche of a topic that has been historically overlooked.
- Medium experimentation. When you're ready to take risks, you can also experiment with different channels and media. Cross-pollinating genres and the inclusion of audio or visual elements can raise a standard theme in a “strange” area.
As the Internet becomes increasingly accessible to a wider audience and the world of content creation continues to become saturated, we are likely to see even stranger and more unique content. If, as a single blogger or business owner, you want to be able to create visibility for your own work, you need to find a way to differentiate yourself in a similarly opaque way.
Do you want to tell your strange story? Tell us about it and it could be seen on Oddee. You can remain completely anonymous.