What was considered one of the biggest marketing mistakes for consumer goods of all time, the Coca-Cola Company upset the followers of their signature drink by introducing New Coke in 1985. Sweeter and smoother than the original, people were outraged by the change, and the drink finally disappeared from the shelves.
In 2019, New Coke not only reappears – it may turn out to be one of the company's most sophisticated marketing efforts so far.
CNN reports that Coca-Cola will produce 500,000 cans of New Coke in collaboration with Netflix to promote the third season of Stranger Things the paranormal drama scheduled in the 1
Fans can search online for the cans offered as a gift when buying two special Coca-Cola Classic or Coke Zero Sugar glass bottles with Stranger Things artwork as of Thursday. There are also special vending machines in the big cities, and visitors to Atlanta's Coca-Cola World can also buy the product there.
The Company uses exactly the same recipe for New Coke that has returned it in hot water For many, it will be the first opportunity to sample the drink that anti-New Coke activist and retiree Gay Mullins calls "incredible cowardly "and that tastes like Pepsi (a comment that should be derogatory). Originally intended as a replacement for Coca-Cola Classic, the beverage was eventually renamed Coke II and sold until 2002.
Coca-Cola expects that demand will exceed the 500,000-can allotment long.
The new season of Stranger Things will premiere on July 4th.