Alcohol consumption is usually harmless. Due to its links to health and social problems, drunkenness is still a serious topic.
Recently, researchers have highlighted the surprising role of alcohol in the survival rate of traumatic injuries, which is why bad drunk behavior can no longer be to blame for a drink, and drunken drivers could fidget on lasers. On the lighter side, they also found out why the retail business loves drunken shoppers and why intoxicated birds slur their songs.
10 The effect of sober friends
According to scientific findings, drunk people in drunk people feel drunker than they really are. This was the result of a one-year study that started in 2016. Researchers stood in four boardwalks in the Welsh town of Cardiff and grabbed every seventh person to pass by.
Those who consented to an alcohol test also had to rate their own drunkenness. Finally, more than 1,800 breath tests were performed and 400 people agreed to a survey. The team nibbled the data and used mathematical models to compare the blood alcohol of people with their drunken self-esteem.
The results were strange, if not logical. When surrounded by like-minded friends, the drinkers underestimated their alcohol intake. Drinking also felt more acceptable. However, when they were with sober friends, they overestimated how drunk they were. 
9 Our moral remains the same
When a drunk person makes a bad decision, their friends blame the bottle. In fact, tipsy sinners get away with things for which sober people are held accountable.
In 2019 researchers decided to test whether alcohol can really make people forget their morality. In this case, the drinkers could claim that they are not responsible for their actions.
During the study, volunteers were exposed to vodka. They soon reacted inappropriately to photographs that showed human emotions. They liked the sad faces and were irritated by people who looked happy.
Scientists have known for some time that drunkenness can be so sensitive. However, vodka-impaired participants followed their sober values when faced with moral dilemmas in virtual reality. 
The jury is not here. Alcohol messes up empathy, but not our moral compass. Drunks know when they are doing something wrong.
8 Drunken Online Shopping
In a poll conducted in 2019, honest confessions were made on drunk online shopping. Around 2,174 people answered. The study only focused on residents of the United States, but the average age was 36 years and most participants earned twice the national annual income. Although the project was small, it still provided fascinating facts.
Almost 4 out of 5 people bought online when they were intoxicated. Predictably, virtual cars were filled with the unusual and the unnecessary. Participants admitted to buying huge inflatable locks for the living room, 90 kg of bamboo and night vision goggles for $ 2,200.
Two thirds bought clothes. Games, movies and technology came close to second place. Drunk buyers bought the least software and cosmetics. Amazon laughs all the way to the bank. Around 85 percent of tipsy customers opted for the retail giant.
All in all, the retail sector is getting a significant boost. Each year a drunk man spends around $ 444. All together and the rough estimate is $ 48.4 billion. 
7 Drunks survive more injuries
There is a myth that drunks are more likely to survive car accidents. Alcohol seems to soften the body and prevent serious injury. Studies show that sober people have a higher mortality rate, but not because they stiffen up before the impact.
A 2012 study analyzed 190,612 Illinois trauma patients. Her blood alcohol level fluctuated between sober and shockingly tasty. After the outbreak of these cases, drunkards were all the more likely to survive.
As it turns out, traumatic injuries can trigger fatal events in the body. Things like shock, inflammation, and quick dehydration are the main culprits, not the injuries themselves. For some reason, perhaps because of the depressing properties of alcohol, the intoxicated patients weathered those reactions better. 
6 The Bar Brawl Study
In 2013 Michael Parks trained people to go clubbing and discussing fights. He belonged to no criminal police authority. Parks was a researcher at Penn State University and wanted to know how many viewers were involved in aggressive incidents.
Over a period of 503 nights in 87 clubs and bars, he released his crush of volunteers who witnessed 860 events that made things ugly. These included verbal struggles, unwanted physical contact, and bouts of swaying chairs and flying bodies.
When women became angry, the main reason was sexual harassment by men. Interestingly, women were expected by spectators to have the least chance of intervention, although this was the most common aggression reported by Parks & #; team. On the other hand, a third of the bystanders arrived when the situation included two drunken men about to start a physical altercation. 
5 The danger of sleeping by drunks
In 2017, an 18-year-old freshman attended a drinking hour in his Brotherhood in Louisiana. When he fainted, his friends decided that he should sleep in it. Instead of waking up with a hangover, the student was taken to the hospital the next morning and pronounced dead. His blood alcohol content was .495, which is six times the legal limit.
Unfortunately, the case was not clear. Most people still believe that the best way to let a friend sleep is in mild cases. However, if someone is very drunk, it can be deadly.
Even after the drink has settled, the blood alcohol content may increase. This can lead to vomiting, suffocation, convulsions, coma, breathing difficulties and even death.
Experts agree to let a person sleep with normal breathing. However, seek emergency treatment when it turns blue, vomits unconscious, does not respond to tremors, and breaths every 10 seconds. 
4 Tipsy Birds Slur Their Songs
Scientists like to deal with bird communication. Her complex repertoire remains an excellent model for the study of human language. Specifically, how people learn and use language to communicate.
In 2014, researchers wondered if drunken birds have lost their verbal grip. When people swim too deep in the bottle, they slurp and sometimes talk a lot of nonsense.
The study used zebra finches. To get them drunk, they got juice mixed with 6 percent alcohol. The birds developed a blood alcohol level of 0.05 to 0.08 percent. In humans, symptoms such as giddiness and concentration disorders often occur in this measurement. Strangely, the drunken finches sang less. But when they did, the songs were blurred and often confused. 
3 Sober Fish Following Drunken Friends
At New York University, a laboratory specializes in drunk zebrafish. This is not for laughs. Her projects explore how alcohol affects living organisms.
In 2014 an experiment started normally, but ended with a riddle. Fish were placed in different tanks. Each tank was mixed with different alcohol concentrations. Soon the zebrafish ranged from slightly tipsy to blindly drunk. The latter had a blood alcohol content of 0.1 percent. To put it in the right perspective, this is far beyond the legal limit for humans.
The fish were put in new tanks with clean water. To examine their social dynamics, each drunken zebrafish was given four sober companions. The alcohol-affected fish were hyperactive. Strangely enough, the sober zebrafish began to zap for the quick drunks until they got tired and slowed down. Nobody knows why. One theory is that the energetic fish was perceived by others as pioneers. 
2 Drunk drivers could be lasered
Police officers can not easily run over drivers and give them an alcohol tester in the face. There must be cause for concern. However, a weaving car is not always controlled by drunken hands. Insecure or tired drivers could mimic the movements of a bar fly.
In 2014, Polish scientists invented a test that could eradicate the real culprits. Essentially, a passing vehicle triggers a laser that shoots through the window. After hitting a mirror across the street, the beam is tested for strength.
The wavelength of the laser can be absorbed by alcohol vapor. The weaker the beam, the higher the likelihood that the person in the car is drunk.
The method is not perfect. An officer might stop a driver and discover a responsible soul that brings a drunken friend home. A sober person with a suitcase full of beer can also trigger a "drunken" signal. Car windows can also conflict with a reading. However, if these kinks are ironed out, the device can improve traffic safety. 
1 Drunken pigeon wins prize
Forest and Bird is a conservation group in New Zealand. Every year they organize a contest where people can vote for their favorite wild bird. The crown of 2018 went to the Kereru Dove ( Hemiphaga novaeseelandiae ).
The description of the procession written by Forest and Bird was as follows: "awkward, drunk, gluttonous and glamorous" joke. Kereru pigeons are sometimes so drunk that they fall out of trees. The species loves to eat fruits on the forest floor. The fruits often rot or ferment in other ways, causing herds of pigeons to stumble around.
One summer the fruits were so abundant that worried locals came to a bird sanctuary with innumerable Keru. The staff described the creatures as "flamingly drunk." 
New Zealanders clearly love their native pigeon, which, with a length of 50 centimeters, is the only bird large enough to feed and distribute the large seeds of several plant species. Without the keru, they could die out.