More recently, Napster's Sean Parker founded a company called "Screening Room" that wanted to release new films at home for $ 50. The project was developed by the great film wigs Peter Jackson, J.J. Abrams and even Steven Spielberg, who is known to have skipped Netflix because he essentially offers a cheaper version of this exact model. Parker's plan was based on the participation of theater chains, the prospect of which fell apart when he asked the National Association of Theater Owners to sign an NDA during the negotiations.
Studios and theaters are still arguing about this topic like an old couple in 2019, but now that theaters are not an option studios can ignore their dealings with theaters without consequences. The studios claim that this is not part of a diabolical scheme, but only the result of a "unique and extremely rare circumstance" . Nevertheless, the theater owners are not entirely happy. John Fithian, chief of the National Association of Theater Owners, claimed that Universal's plan to release Trolls: World Tour on VOD, rather than delaying it, "undermined and pointed out the theater model." That Universal Didn't Tell exhibitors about the plan "until about 20 minutes before their announcement".
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Regardless of it we should be. They are currently gathering in cinemas because they have not been in such an emergency since the outbreak of norbitol in 2007. Last weekend, the US box office recorded "zero revenue for the first time in history" or about the same as the non-pandemic release of a Kevin Spacey movie. The theaters hope to get help from a major government stimulus program (or the extra large bill for just 50 cents more). And it's not that film studios don't need theater. The most successful pay-per-view event ever (the fight between Floyd Mayweather and Manny Pacquiao) raised $ 400 million – that's a lot of money for two sweaty guys beating each other, but not a great setting for, for example, a Avengers movie.
So definitely borrow these new releases, it's better than creating a volleyball buddy to talk to or share your feelings with loved ones. However, if you are interested in films, you should consider donating to your favorite movie theaters or buying gift cards – namely, independent ones. Yes, it's more convenient (and now absolutely necessary) to watch movies at home, but we shouldn't get used to how to enjoy movies. Many of us film fans are looking forward to a time when we can once again watch millionaires pretending to be other people in a darkened room full of strangers devouring sweets.
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