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After 150 years, Heinz finally told us how best to pour ketchup



Heinz appeared in the ketchup scene almost 150 years ago, which means that ketchup has exploded in our hotdogs, fries and faces in unpredictable drops for so long. Now the spice colossus has finally shared the secret to release smooth, scarlet tomato sauce streams without all the clutter. Hold the bottle a little closer to a horizontal position than a vertical position. For those of you with questionable angling skills, Heinz Canada has teamed up with a creative agency called Rethink Canada to create an interactive cheat sheet – a series of bottles with the Heinz ketchup label tilted down when the bottle is upright. Tilt your bottle until the label is perfectly vertical and you have a perfect pouring angle. One note: you must hold the bottle in your right hand for the trick to work (sorry, left handed).

"We always think of funny, cheeky ways we can highlight the iconic and timeless nature of the product, which gives our consumers a smile," said Brian Neumann, Senior Brand Manager at The Kraft Heinz Company Canada, AdAge You need to rely on your eyes or your pocketknife if you can not wait to impress your friends with the splashless ketchup tutorial of their dreams.

And you can combine your demonstration with an explanation of the reasons for the popular spice is so difficult to pour; In short, it is a non-Newtonian liquid, so its viscosity changes depending on how hard, how long and how fast it is applied with force. Learn more – and some other helpful tips on how to pour it like a pro – here.

[h/t Food & Wine]


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