Since its founding in 1981, LongHorn Steakhouse has been a well-known destination for those looking for sirloins and strip steaks. With more than 500 restaurants across the country and total sales growth of 5 percent in 2018 [PDF]LongHorn has definitely made a name for itself as one of the best on the steakhouse market. Research these facts about the food chain.
. 1 The original location of LongHorn was once an adult bookstore.
George McKerrow Jr., a part-time bartender, opened in August 1981 the first LongHorn Steaks Restaurant & Saloon in Atlanta an x-rated video and bookstore. McKerrow added tablecloths, a jukebox and bumper stickers to the walls, but kept the backlit cabins that were previously used to watch short peepshow videos.
. 2 LongHorn almost never came off the floor.
After LongHorn opened up, it was having a hard time taking off. "I quit my previous job, earned a lot of money, and had a young daughter, so I spent my days literally building this restaurant with both hands," McKerrow The Atlantan said. At the end of the first month, LongHorn served only a handful of meals a day, with McKerrow cooking, waiting for tables, and washing dishes.
. 3 A blizzard saved the restaurant.
By January 1
It was McKerrow's passion for barbecuing and his dream of serving the perfect steak that made him run the restaurant Today, the menus revolve around Ribeyes, T-Bones, their signature Porterhouse, a slow-roasted Prime Rib and Flo's filet, which according to LongHorn was named after a server who loved that particular cut.
5. McKerrow did not stop at LongHorn.
After the success of LongHorn, McKerrow expanded his steakhouse empire by opening Capital Grille, and in 2002, together with Ted Turner, he founded Ted's Montana Grill, its president and CEO
6. Employees must undergo extensive training to become a LongHorn Grill Master.
Each LongHorn site has two or three employees attending the training have finished to qualify as a "grill master". Once these barbecues are proven to be ready to tackle any meat order, the best of the best can compete in a company-wide "Steak Master" contest. During the annual competition, several "grill-off" rounds limit 5000 Grill Masters to seven for the final showdown. If you live near Cuyahoga Falls, Ohio, congratulations – your Ribeye may have been burned down by reigning champion Michelle Cerveney in 2018.
. 7 LongHorn has a barbecue hotline for holiday weekends.
To relieve some of the grills of the family on the fourth of July, LongHorn has set up a hotline to answer all the burning questions about the art of preparing dinner over flames in 2013. The program called the Grill US hotline and hosted the evenings of the holiday weekend 25 Grill Masters available. The hotline has since been continued and extended to the weekend of the anniversary.
. 8 On the Web, LongHorn has an imaginary relationship with Denny's.
In one of the bizarre corners of the Internet, there is a community of users, especially on the blogging site Tumblr, which creates anthropomorphised accounts for various restaurant brands. In June 2013, two months after Denny's opened his official Tumblr account, an unofficial Tumblr was created for LongHorn Steakhouse. Whoever operated the page that has since been deleted, began to point out that he fell in love with Denny's. As things tend to be on the Internet, the idea has prevailed and led to a community of users who have spent their time shipping "Denhouse".