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10 B.S. Myths we believe in for advertising [+Competition]



[This list has a competition! See the bonus item at the end for details.]

At Listverse, we do not know any myths that refuse to disappear – we spend a lot of time exposing them! From the five-second rule to blind bats, it is believed that some of them are almost everywhere in the world, even though they are proven to be wrong. It's not that we're all stupid, it's just that we refuse to look for anything online until it directly affects one aspect of our personal lives – a factor that we repeatedly see in political debates: it is just easier to stay ignorant and say "Ok Boomer".

SEE ALSO: 1

0 Things We Only Buy Because Advertisers Have Convinced Us

While most myths are harmless repetitions of falsities, we do not strive to correct them, some owe their existence to somber blunders. Many "facts" that we believe to affect everyday things exist only because of the combined efforts of advertisers and companies that have little or no foundation in scientific reality.

While Sigmund Freud was dealing with women and their penis envy, his possibly less well-intentioned nephew (Edward Bernays) was busy finding ways for faceless companies to search your bank account with your permission. However, here are ten ubiquitous myths that come exclusively from the efforts of those who seek wealth. Each article contains a funny video. It's the weekend.

10 Diamonds

Diamonds are often sold as the best friend of a woman, although we never know exactly what that means. We also believe that they are rare, which adds to their high demand and high price.

Diamonds are undoubtedly beautiful and used in many industries, but they're not that rare. The only reason we believe is a massive, decade-long advertising campaign by De Beers, which involves around 85% of the world's diamond trade. Diamonds were rare at some point, though everything changed when Africa colonized and massive diamond reserves were found. The offer was no longer an issue, so that the demand would soon decline. De Beers was essentially a group of influential diamond traders who agreed to merge and form a monopoly instead of competing in a doomed industry. It was probably one of the most successful and consistent monopolies in human history. [1]

9 Sugar Vs. Grease

In 1968, George McGovern (Democratic Senator for South Dakota and Democratic Party candidate in the 1972 presidential election won by Richard Nixon) opened the United States Senate Select Committee on Nutrition. and human needs ". This committee ultimately decided (against the protests of the American Medical Association) that "meat is bad, bread good!" And triggered the crisis of human obesity we suffer today.

The McGovern Report – The Committee's Comprehensive Series of Public Health and Nutrition Reforms – Identifies all fat as the main reason for malnutrition problems. However, as it turned out, the sugar industry played a big role in this report as it paid targeted scientists and major advertising campaigns to put fat in the spotlight rather than sugar. We can not say that it did not work, as most of us believe that fat is worse for us than sugar, even though many recent research on the subject is outrageous. Thanks sugar lobby. [2]

8 Orange juice is better

America is probably the only country in the world that prefers its breakfast with a glass of orange juice. It is popularly considered a better alternative to the fruit itself, and many people even believe that it is healthier. If you look at the fact that absolutely no other country is as crazy about orange juice as America, this will understandably raise some questions.

If you look at it, you'll find that it's the advertisement. The reason why orange juice is unanimously considered better is a copywriter who worked for the California Fruit Growers Exchange (later Sunkist) at the beginning of the 20th century. He had to think of a campaign to get people to buy more oranges, because farmers were throttling their products because of worryingly low demand. He found the slogan "Drink an Orange" and it was not surprising that it worked. Hardly anyone in the country had drunk orange juice before the 1920's, but in the early 1930's it was the second most popular drink in the country. [3]

7 Coca Cola and Santa

Coca Cola has been on the news for a variety of reasons over the years; from their persistent but adorable advertising competition with Pepsi to funding death squads in South America. Her greatest claim to fame, however, is that of Santa Claus. According to Coca Cola – and not a few people who still seem to believe in the myth – their Santa Claus campaigns in the 1930s invented our favorite Christmas icon.

As it turns out, Coca Cola has as much to do with inventing Santa Claus as Nestle does with inventing water. Today's Santa Claus is actually derived from many historical figures – mythological and real – and has undergone many changes over the centuries with little or no help from Coca Cola. In addition, a photo of Santa in red and white with the features we associate with him today appeared in an issue of Harper's Weekly about 40 years before the campaign. [4]

6 All about teeth

As long as you do all the things that 9 out of 10 dentists recommend in ads, you should lead a life without tooth decay and other dental problems. It's science, is not it?

In reality, however, we still have no idea exactly what to do to keep the teeth perfectly healthy. You can use and brush flosses twice a day, and still develop cavities like you do not. That's not because dentistry is magical, but because there are so many things that can affect the health of teeth we do not know about.

However, this did not stop drug companies from claiming they had all the solutions. Anything we believe to keep our teeth clean from advertising is, at best, an expert guess, and in the worst case even harmful to your teeth.

We still believe that aggressive brushing and removal of the cavity-causing film helps to reduce cavities, although many studies have proven that most types of cavity-causing bacteria actually live in cracks and crevices. A healthy diet is a much better way to keep your teeth in shape than fancy toothpastes and innovative brushing techniques (thanks again, Mr. McGovern, for bringing us to the sugar debate). Basically, eating a thick fat steak is no worse than using magic, mystic toothpastes. [5]

5 Lunchtime Fridays

No matter where in the world you are when working for a company, you probably need to wear formal clothes to work. That means of course, except for one day a week, you can wear casual clothes, which is usually Friday for most companies. Many team leaders believe that this gives their team some breathing space in an otherwise rigid work environment, so they can be more creative and think outside the box.

While we're certain that there might be some benefits, the reason why so many chefs opt for casual holidays is less an industry-wide mental health concern than Dockers' campaign in the 1990s.

You see, leisurewear was previously a no-no at work, though Docker wanted to sell their khaki pants to pros. They developed a large casual workwear advertising campaign and even sent a "Casual Clothing Guide" to some 25,000 HR managers (who had nothing valuable to do and jumped on it) and persuaded the state government to take it on government jobs. It was successful and gave place to Aloha Freitagen (the name for Casual Fridays in many companies around the world). Due to its obvious popularity, Casual Friday was soon adopted by jobs across America and eventually around the world. [6]

4 Coffee is bad

Depending on who you ask and what part of the world you are in, the alleged harmful effects of coffee range from mild constipation to a terrible death. Many bloggers and health professionals are urging people to stay away from this, as it obviously causes a variety of problems for the body.

Scientifically, however, there are no studies that show that coffee has even the slightest health problems. On the contrary, the growing research into the most popular beverage in the world has shown that it actually has many benefits. The myth goes back to the promotion of coffee through a drink called Postum in the early 19th century, when it tried to position itself as an alternative (which is an unlikely target given our long history of absolutely loving caffeine) and honestly said the name "Postum"). As you can imagine, it did not work out, but everything they said about coffee persisted. 3 Bleibenzin

Few cases illustrate the sheer power and influence of the advertising industry as that of leaded gasoline. As many of you may remember, for most of the 20th century, it was considered an environmentally friendly alternative to unleaded gasoline. Even though most countries now recognize their negative effects and have largely banned them, for a ludicrously long period of time they have considered themselves a product suitable for public consumption.

If you wonder how something so obviously harmful as lead can be considered a good thing, the answer is the same as any other similar question. Paying government agencies to publish cheap reports and good old advertisements.

Almost all oil companies involved in the production of leaded gasoline, as it is cheaper to produce and offers better performance, knew of its detrimental effects on public health, though that did not mean much to them. They funded studies that used lead as a better alternative to regular gasoline and managed to legalize it through lobbying and sponsored research. They kept up the perception through advertising that was so effective that many older people at petrol stations are still instinctively looking for the sign.

Due to big oil, lead is now an indispensable part of cities around the world (along with its public health implications, which we could never accurately quantify), even if it expired in most countries of the world in the last twenty Years or so. [8]

It's really amazing what the media can convince people today. A list from the archives, 10 Insane Ways The Online Media Is Lying To You (10 crazy ways that the online media lied to you), explores other ways in which it is currently happening.

2 Homeopathy

No matter how many people believe, homeopathy still has no scientific proof that it works at all. A huge Australian meta-study clearly aimed to end the debate once and for all. She even looked at more than 1,800 scientific articles and concluded that this definitely did not work. Nevertheless, so many people around the world – and especially the US – believe that this is the case. How do we explain that?

If you ignored the rest of the list, the answer is Advertising. Homeopathy is still perceived as a viable alternative to modern medicine due to television advertising and targeted online advertising. The reason they can legally do so is diverse, including guidelines for lax advertising for medical devices (many countries prohibit medical advertising altogether) and the fact that regular healthcare is unaffordable for many. In addition, low literacy rates and the inaccessibility of medicine in the less fortunate parts of the world contribute to the problem. [9]

1 Cold beer is better

Depending on where you are, there are different versions of this myth around the world. Warm beer is popularly considered as an inferior version of cold beer, and not just in preference. Not a few of us believe that cold beer not only tastes better, but is also more hygienic and better for the body. While it should make sense intuitively – higher temperatures are more hospitable to harmful bacteria and the like – think a little harder, and you would find that all the beer in the can or bottle is equally sterilized and therefore hygienic, regardless of how it is warm. In addition, there are no studies that suggest that cold beer is different from regular beer except that it is colder.

The real reason why so many of us prefer our beer cold (even with cold) is that beer companies are constantly bombarding us with its advantages over hot beer in advertising – from more girls to better beach volleyball. However, we are not quite sure why these efforts have been made, as it is unclear how advertising for cold beer should boost sales without appealing to people on hot days. [10]

+ Competition


That's it It's been a long time since we did a listverse contest. Which list is better to award a prize than a list of the evils of advertising? The grand prize is five $ 100 Amazon.com gift certificates for the highest-rated commentators until Sunday, 10:00, 12:00 (24 hours after the release of this list). That should help get your Christmas shopping started!

The only rules are that your comment must refer to this list. You can invite your friends to vote on your behalf. Each comment has a "share" button, but your friends need to be people when you do so. , , no robots! And of course you should also rate the comments of others that you particularly like. Downvotes are not counted. Moderators and the author of this list are excluded from participation. Everyone can enter regardless of their country of origin. Good luck! S .: I hid a few small Easter eggs in the list. Can you find her ?!

About the Author: You can see Himanshu's stuff cracked at (www.cracked.com/members/RudeRidingRomeo/) and Screen Rant (https://screenrant.com/author/hshar/), or get in touch with him to write gigs ([email protected]).


Himanshu Sharma

Himanshu has written for websites such as Cracked, Screen Rant, The Gamer and Forbes. You could find him crying out strangers' obscenities on Twitter or trying out amateur art on Instagram.

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